Jonnie Craig interviewed by
Corban Goble exclusively for
The Company of People.
How did you come about photography?
When I was 16, my aunt gave me her old Olympus OM4 SLR camera, and I started snapping pictures of my friends and of stupid things. I studied for a few years at A-Level and Foundation, but then I bailed out to skateboard and shoot pictures freelance for mags like Vice.
When did you first feel that you were really talented as a photographer? Or has that still not happened?
(laughs) I’m not sure I thought about it as literally as that, but I like what I take pictures of. Sometimes I will get a picture back and it will surprise me in a good way, or in a bad way, but it’s all about learning. If I shoot something and it’s shit, the next shoot will be better because I’ll know what was shit about it. I think the biggest part of being a ‘talented photographer’ is to be particularly cynical and to know what you love and what you hate.
So you’re saying there are good days and bad days? Or that you’re always hypercritical of your own work? Do you think that’s just the way that it has to be?
I think that so far in my ‘professional career’ I’ve made one bad shoot, but then I thought it was so terrible that I re-shot it. In fact, the reason it was bad was because what they asked me to shoot wasn’t my initial idea. There was some bullshit about the clothes being really expensive and, as I couldn’t get them all dirty and fucked up, the turnout was all stupid and posey, When I re-shot it, we got some shit clothes from crappy brands instead so we could mess them up. I am hypercritical about my work, which sometimes makes it hard. I think a lot; one week I’m in love with my pictures and the next I hate them. You need to be completely honest with yourself, because no one else will be.
What kinds of things inform your eye, if you think about it that way?
I guess if I'm asked to think about it in that way, things that inform my eye are everything and anything. I get a lot of my inspiration from my friends, skateboarding and films.
What do your friends think of the photography or the particular images that they’re in? Are they willing subjects? Why?
My friends are all really into it. When they’re taking part in something, they can’t imagine the turnout, but the finished picture is always a great memory for them. All of them are willing and open to what I do, which works out great for me.
Do you think you will ever try to do a film? Why or why not? Maybe a skating film?
I’m considering it at the moment. I’m thinking about making a three-minute 8mm film just as a test to see what happens. It will be about skateboarding for sure though. I’m thinking about a couple of things, so maybe one of those will pop online soon. We’ll see.
Any skate videos or films in particular? Why those films?
I’m really influenced by skate videos that aren’t just tricks. There is so much more to skateboarding and when people recognize that, that’s when an amazing skate video happens. The Anti-Hero video Tent City is a good example. I find the b-roll footage and the in between moments, that are normally shown while the credits are rolling, more interesting than the trick sections in the video. It’s having a big influence on what I’m working on now, which is a project about skateboarding.
I also used to be really in to 16mm films. I remember being at secondary school in the art computer room and my friend Jack, who now runs Huh. Magazine, showed me this film which was shot on a 16mm camera. It light leaked almost constantly and I thought it looked dreamy and beautiful, which influenced quite a lot of my pictures for quite a while. It still does, but not as much.
Your friends are very heavily featured in the photos. Was this deliberate or was it just the way that it happened?
My friends being in my photos are mostly down to the fact that there aren't really any other people I like to take pictures of. I'm not interested in making a 'model' look interesting because their pose is super awesome… I just want to record real things that happen in young life.
Is there a perception of life that you wish to convey, how much do you intend to leave to the mystery of the viewer?
There definitely is a lifestyle that I'm trying to convey. Most, if not all of my pictures are centered around 'youth' and being stupid. I like to be vague and allow the viewer to relate to what they think is happening, rather than telling a specific story.

Do you have any sort of crystallized take on what it’s like to be young, or are you just trying to capture it as you see it? Anything can go here, being 20, living in London, being part of a vibrant art scene, the music scene….
I have specific ideas of what it is to be young that mostly revolve around skateboarding. I recently got into a bit of a rut with photography. After a while I realized it was because I was making pictures that weren’t completely honest. I was getting frustrated, thinking of situations that represent youth to be pictured when I should have been out living them.
How did skateboarding get to be such a big part of your life? How young where you when you started?
I think it was because it was the first thing I felt a real part of. I went through a period of time where I was basically up to no good with idiots that I used to go to school with. Then I started skateboarding and got in with a different crowd of people and noticed a complete change of mentality for the better. I started when I was about 15 I think, I spent so much time at Sainsbury’s car park in West Wickham near my house with my closest friends learning tricks and fucking around. There were so many good Sainsbury’s times. One evening there we intercepted a delivery of bread for Sainsbury’s, which was about 1000 loafs of bread. We then had a bread fight for about an hour. We managed to cover an entire car park with slices of bread. It was ridiculous. The security guard for Sainsbury’s face was priceless; the shock was so funny. There is one photo in existence of it, which is on my friend Toby’s old phone. I’m going to try to get hold of it.
What influences your life outside of photography? And how does that affect your work?
Skateboarding has changed how I see photography and what I like about it. There are a few photographers that I really admire within the skate scene who capture something raw and real. Though it may sound quite narrow, right now everything is centered pretty much on skateboarding.
Have you ever been surprised with the reaction that the photos have gotten? Why or why not?
Well, when I was organizing my first solo exhibition at the Claire De Rouen gallery, we sent out an email with a flyer to their mailing list. The next day we received a call from an angry man about the image on the flyer, which was the picture that is on the front of my book – the naked homeless man in Soho. The man said he was going to phone the police about the picture. I was kind of half hoping the police would come to the opening and arrest me or something, but they didn’t. I’m not sure why they would arrest me though and I’m not sure what this guys big problem was, it’s only a naked person. Maybe he is the only person in the world that isn’t naked under his probably tweed attire.
Normally I get really good reactions, all my friends like what I do so that’s the most important thing for me.
Was that nerve-wracking at all? I mean, your first solo exhibition and you’re stirring up all this unwanted attention from people far outside the intended audience….
Nah, I thought it was funny; we all did at the shop. It made the setting up of the show slightly less boring!
What kinds of images did you select for the book and why?
The pictures I selected for the book were a series I was working on since 2006. The initial edits for the book were fairly different, though I worked with my publisher (Morel-Books) on getting the final book looking how I wanted it to. Its sometimes quite hard to look at your own work and think about it in terms of a book, so I was constantly asking the opinions of my friends and just about anyone else who would talk to me about it.
I selected these images because they tell a story, everything about the book is very carefully considered. The pictures are in a specific order for a reason, and the way it is laid out has been made with particular intentions. I like to see pictures in a very plain environment with no distractions, the images should all be able to stand-alone in white space and be strong. I made it in a very similar way to how I exhibit my work. The images in the book itself have specific meanings and feelings that I am trying to put across, but I hope that people have their own interpretations of it all.
So do you see yourself as a storyteller? What kinds of stories do you tell, if so?
I don’t really consider myself as a ‘storyteller’. There are stories to my images, but that’s only because they were moments in my life. I mean, I’m kind of a storyteller, there just aren't any words! (laughs) So I don’t think that should be considered a story. The story of the book is my outlook on life, each picture tells a little bit more, but it’s not meant to be seen the same way I see it. It’s meant to be read however the viewer wants. It can be about anything really. The new things I’m working on are a little more specific.
What other kinds of things do you anticipate doing in your career?
I'm not sure to be honest. All I know right now is that I'm working on a couple of ‘zines and a new book all to be out soon-ish. All in talks or being shot right now, so I guess you will have to wait and see.
